1. Why did you launch your startup and what does it aim to achieve?  

Clear Critical helps investors and startups tell their stories through content marketing. With a background in journalism, I honed my storytelling skills by interviewing startup founders and investors.

I realised there were so many untold stories and few platforms to share them in traditional media. At Clear Critical, we empower founders and VCs to share their stories on their own terms.

2. How has the advisory talent you found on Connectd contributed to your startup journey?

Working with my Connectd advisor has been a game changer. I initially sought branding advice, which was incredibly helpful for positioning my business.

However, what I didn't expect was the synergy between her branding expertise and my content focus. This collaboration has allowed us to not only work together but also amplify our efforts, transitioning from advising on my business to advising others. It's been a super positive experience.

3. How important is it to bring boardroom experience to support your business?

As a solo founder, it’s tough to understand your business’s position in the market without the support typically found in larger companies.

Working with a senior advisor through Connectd gave me valuable industry insight and a fresh perspective on trends. The mix of experience and new ideas, especially in the VC and startup space, has been invaluable for both advice and connections.

4. How has working with Connectd helped shape your business plan for the months ahead?

Working with this advisor has been really beneficial, especially from a financial perspective. Cross-referrals with long-term clients have been a great way to amplify efforts and build stronger relationships.

What’s interesting is that while the official pro bono advisory partnership lasted only six months, we’ve continued working together for over a year, creating lasting value.

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